Continuing The iChurch Method TV series, here's the transcript from the video above.
The first ministry that gave me the opportunity to work with them was Crenshaw Christian Center out in Los Angeles. When I got there in 2007 they were utilizing technology as best they could. The people they had on staff were working on some great technological things but they just didn’t know how to utilize the internet as best as it could be used at the time.
What I was able to do was come in and look at what they had going on and start looking at how they could do it better. Coming to a large ministry—from the outside looking in— you think that they know everything; they have everything going on. What I was able to see was how I was able to utilize my skill set and actually make an impact instead of just coming in and being a cog in the wheel.
With that ministry I was able to start working on developing solutions for their websites and multimedia, eCommerce, social media, and stuff like that, and see how it actually transformed the ministry because it was able to bring those aspects to the ministry in a way that they weren’t using them before.
Likewise, when I was working with TD Jakes Ministries and went out there—even starting back to when I came in for the interview—they asked me what I could bring to the ministry. I gave them five areas; I said, “I can help you out with your websites, multimedia, eCommerce, social media, and mobile.” Subsequently those five topics became the chapters in the book I wrote, The iChurch Method.
What really helped me out with these ministries is seeing the things that I was bringing to the ministry, actually seeing the impact of them and how people were able to interact more with the ministry via technology. But, I also see that even as large as these ministries were and the great impact that they already had from me watching them from afar all these years, I saw that something that God put in me was actually able to help them at a time such as now.
It was two-fold. First let’s go back to Crenshaw Christian Center. Starting with them I was a one-man department. Basically I was hired to revamp the entire web presence. Everything that was going on on the internet that you see such as the social media aspect of it, the mobile, the website, I was a one-man department. I had a graphic person that worked with me but any internet solutions, whatever I came up with, was the solution they went with.
I worked very closely with the pastor. He was a young guy like myself, early 30s, so we had a good idea what we wanted to do in terms of technology and he would give me his ideas and I would make them happen in terms of technology.
On the other side of that, with T.D. Jakes Ministries, it was a much larger environment. I was a part of a team. I came in and initially they wanted me to work specifically just on websites but then when I started telling them the other expertise that I had, which was the eCommerce, the multimedia, and stuff like that, I started to expand to other teams. Initially I came in working with online marketing and that was initially what they thought I could do. Then I kind of became a hybrid of working with IT because of the actual programming stuff that I knew how to do as well.
The real kind of pivot came when social media really took off on the scene. TD Jakes Ministries, when I got there, they weren’t really using social media in that manner and this is 2010. So, when I started showing them some solutions and developing some strategies for them to help utilize social media on a whole other level—mainly Facebook and Twitter at that time—then they really let me just go ahead and run with it. Basically kind of probably to keep me quiet.
But, the thing that happened that was phenomenal was social media took off; it exploded. When I got there they probably had 2000 people just off of the name of the pastor, Bishop Jakes. Within two years we increased that to a million.
In the middle of Texas there's a small city called Abilene. In Abilene is one of the most advanced Christian universities called Abilene Christian university. Prior to stepping foot on campus december 2012, I had never heard of the school but I am glad that I was invited back then as well as 
Around 7:30pm CST on Sunday, Aug, 18, 2013, I got a text that said, hey your Twitter account is sending out crazy tweets, change your password. I didn’t think it was a big deal because I hadn’t tweeted from the account in a while but I do know that it’s not difficult to get your Twitter account hacked so I headed to my laptop to fix the issue. Prior to making it to the laptop I got two additional texts and a phone call which meant the issue wasn’t small and wasn’t just my personal account.
What transpired was an issue that seems to have came out of nowhere and just as quickly disappeared back from whence it came. My Hootsuite.com account, that manages my social media networks and two very large ministries that I work with (one with over 3 million social media fans and another with around 100 thousand social media fans) was hacked and sent out two spam email links. My first thought was damage control, so I immediately started deleting tweets from the ministry accounts and my business accounts, which in total was about 20 - 25 accounts. 
The world is rapidly changing, and in order to keep up, and minister effectively to your congregation, you need to take advantage of the latest technology that your parishioners are using to stay connected with friends and family, do business, and take care of their personal and spiritual needs.
This can be a confusing set of circumstances to navigate, with all kinds of media sites and technology out there clamoring to be utilized, all claiming to be the best way of reaching your current and potential congregation. How do you proceed? Here is a rough, abbreviated breakdown of the technology that is available to you to help you reach and expand your congregation.
What kind of video needs does your church have? You probably didn't even realize you had any. Video capability can enhance the churchgoing experience, allowing you to reach out to thousands of people online, some of whom may decide to attend your church in person, and others who will take what they need from the online sermons.
Live streaming video of your sermons is a powerful tool, allowing you to expand your congregation without having to knock down any walls or even hire a contractor. Regular members will also be able to watch even when they are sick or out of town. These live streaming videos can be posted on your site later as on-demand videos, archived by date for parishioners to access at their leisure.
People love videos, and if a picture can paint a thousand words, just think about what kind of message you can get across with even a short video. YouTube is the most popular site on the whole Internet for people to share videos of all kinds, and many of these videos are viewed by hundreds of thousands or even millions of viewers. In fact, YouTube has some 490 million registered users, and many more who simply view videos without registering.
YouTube makes posting videos on your website quick and easy, without taking up a lot of space or needing extra time to load. You simply post the actual video on YouTube, and then put the HTML code that YouTube provides you to embed the video right into your website. The video shows up on your site just as if it were actually there, but when the viewer plays it, they're actually accessing it through YouTube.
Regardless of how you feel about Google+ and it’s impact (or lack thereof) on social media, there is one major feature that has captured the attention of Google+ fanatics and everyone else, that feature is Google Hangouts on Air. Google hangouts are an enhanced version of video chat with up to 10 people simultaneously participating in a video chat. The add on features such as integrating YouTube videos, Google docs or screen sharing have only made Google hangouts even more attractive to people.
When thinking about Google+ hangouts the closest comparison is Skype and it’s easy to use video chat features. Unlike Skype, Google+ hangouts have the capability to be broadcast live via YouTube to an unlimited number of people, this feature alone makes Google+ an amazing tool for webinars and online broadcasts. Another great benefit is the seamless mobile device integration so that whether a participant is on a laptop, desktop or mobile device, they can participate in the Google+ Hangout. 
If your church has a comprehensive website, you are no doubt by now familiar with a variety of ways of optimizing your site, letting visitors "like" the site for their friends on Facebook and Twitter and more. You may not yet, however, be familiar with the new Google +1 button.
The Google +1 button is a button you can place on your site, similar to a Facebook Like button, whereby visitors can click on it to recommend your content on Google Search and share it on Google Plus. A number appears next to the +1 to denote the number of users who have clicked on it so far. When a user clicks the +1, a message goes out to all of their friends on Google Plus that he or she is recommending your site.
There are quite a few online donation options out there such as 