Continuing The iChurch Method TV series, here's the transcript from the video above.

The lines are being blurred between offline and online. If you look at something like Facebook or FourSquare, they have features where when your online friends are near you in the offline world, they’ll alert you. So, if I’m downtown and one of my Facebook friends is near me, my phone alerts me. That’s blurring the line because you’re basically saying this online friend is near you offline, and that’s where social media is going to go. It’s going to continually just become where it’s a part of your life and a utility of your life where no matter what you’re doing offline, it somehow has an impact online, and what you do offline is going to impact your life offline.

I have a mobile strategy that I explain to them and I basically lay it out to them. I say, “Now we’re going to talk about mobile here and we’re going to look at what we need to do next with mobile.” Of course the initial question is, “Should I do a mobile site or a mobile app?” I let them know first let’s do a mobile website because it’s accessible from a variety of mobile devices. That way you’re reaching all the mobile devices and then let’s talk about doing a mobile app because that’s for specific devices; if you have an app for your Apple iPhone, or your Google Android phone, or your Window’s phone. Apps are more specific but websites are more encompassing.

That type of stuff is what is going to become more common where churches are going to need apps because people just seem to connect more with a mobile app as opposed to a mobile website. Now, they’ll use a mobile website, but they’ll look forward to a more in-depth connection with that mobile app

For more information on this and other topics, get your copy of “The iChurch Method Volume 1: How to Advance Your Ministry Online.” or The iChurch Method Volume 2: Changing the World When You Login or even sign up for the iChurch Method Online School.