Our good friends over at Vocus have provided a great social media development strategy worksheet that ministries can utilize to help create an effective social media strategy. This interactive module asks specific questions to help formulate a social media strategy that would be beneficial to the ministry. If you are in a hurry you can click on the PDF option at the bottom of the module and download the social media strategy worksheet and complete it at your leisure.
http://www.vocus.com/social-media-strategy/index.asp